I worked as one of the leading members of a multi-disciplinary team to design a comprehensive brand experience for the New Balance NYC Marathon. The space features a two story structure inspired by Time Square and includes extensive retail space, a shoe fitting lab, apparel customization, virtual fitting rooms, as well as multiple interactive brand activations, and photo opportunities. The exterior features towering walls and energetic lines to emulate the feel of an athletic stadium.

Every aspect of the event was considered and the design aims to deliver an excellent experience for all attendees and New Balance customers. See the full presentation document available at the bottom of this page.